A region with diverse political, social-cultural and economic background, ASEAN today encompasses Brunei, Cambodia, Indonesia, Laos, Malaysia, Myanmar, Philippines, Singapore, Thailand, and Vietnam. Yet, this up and coming regional bloc promises and shares immense growth potential.
ASEAN, with a combined population of more than 600 million, is currently home to many global manufacturing firms, taking advantage of its cost competitiveness, growing pool of skilled labor and vast middle income population.
With the increasing rate of urbanisation, demand by both the consumers and business sector is expected to continue its trajectory growth in the coming years. Doing business in ASEAN is not without its fair share of challenges, as diversity also means navigating and grasping the intricacy of 10 uniquely different market environments. More than ever, businesses will require market insight and intelligence that are timely, consistent and credible to effectively execute its go-to-market strategy.